Wednesday, September 12, 2007

U.S. Hockey Hall of Fame unveils new logo

FOR IMMEDIATE RELEASE Contact: Dave Fischer (davef@usahockey.org)

Wednesday, September 12, 2007

USA Hockey Unveils New Logo for U.S. Hockey Hall of Fame
New Mark Set to Debut During U.S. Hockey Hall of Fame Weekend, Oct. 12-13



COLORADO SPRINGS, Colo. – USA Hockey today unveiled a new logo to represent the U.S. Hockey Hall of Fame. The new mark will formally debut at the 2007 U.S. Hockey Hall of Fame weekend, set for Oct. 12-13 in Grand Forks, N.D.

The logo was designed by Denver-based Adrenalin in cooperation with USA Hockey.

“This logo gives a fresh face to an extremely important entity associated with hockey in our country,” said Dave Ogrean, executive director of USA Hockey. “Adrenalin is among the elite when it comes to brand identity and we were pleased to work with them on this project.”

“In the world of sports, there are those who define their sport, and, through great accomplishments, separate themselves from the crowd,” said Daniel S. Price, principal/president of Adrenalin. “Adrenalin was pleased to be involved in the logo development that recognizes these athletes in a sport rich in tradition and class.”

The U.S. Hockey Hall of Fame weekend is comprised of the induction ceremony and dinner on Friday, Oct. 12, at 7 p.m. CST in the Betty Engelstad Sioux Center on the University of North Dakota campus. The following evening, defending national champion Michigan State will take on host North Dakota at 7 p.m. in the U.S. Hockey Hall of Fame Game at the Ralph Engelstad Arena.

NOTES: Tickets for the induction dinner and ceremony are $65, while tickets for the U.S. Hockey Hall of Fame Game are $28. Tickets for both events may be purchased by calling 701-777-6609 … In May, USA Hockey assumed responsibility for the selection process and induction event associated with the U.S. Hockey Hall of Fame.

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